Art Readiness
To ensure that your printed products turn out exactly how you envision them, it's important to understand the difference between raster and vector image files. Raster images are made up of individual colored blocks called pixels, while vector images use mathematical formulas to establish points on a grid. It's important to know which image type is required for each particular situation and which file extensions to use.
Vector Art
Vector images are a flexible art format that can be resized without losing any of the image quality to distortion. Your brand graphics and company logo should be created as a vector and saved as a master file so you can use it with smaller items such as our 40mm grinders or larger items like our custom stash boxes. Acceptable art file formats include .svg (preferred), .AI, .PDF, or .EPS.
Raster Art
Raster images, also known as bitmap art, are made up of pixels and are commonly used for print catalogs and web images. It is important to save raster files at precisely the dimensions needed to eliminate possible complications as stretching the image to fill a space can cause visible jagged pixels and image distortion. We cannot use full-color photographs or any images with color gradients for printed products because they do not translate well onto the final product.
Complicated or Unusable Art
We reserve the right to refuse orders based on complicated or unusable art. Please take the time to understand the required art formats, as art readiness will help save us time and save you money in setup fees.
Possible Fees in Art Correction
We understand that often times you did not personally create your artwork and some may be aged where you no longer have access to your original artwork. Either way, if we are unable to utilize the art provided, we may have to assign a graphics designer to recreate or accentuate your logo in order for us to have success in printing. We will notify you prior to executing any changes to your artwork, but fees may be applicable in these cases.
Thank you for choosing our company for your printing needs. If you have any questions or concerns about art readiness or file formats, please do not hesitate to contact us.